A TXT record is text in free, human-readable form, that is associated with a domain address as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your site to a search engine or to an analytics platform, which provides details about the traffic to your web site. Setting up such a record serves as confirmation that you're the Internet domain owner and they will supply the content that you ought to include as the value when you set up the record. Another purpose of a TXT record is to confirm that an e mail message is sent by the Internet domain owner and from a trusted web server - this is the so-called SPF protection, which prevents any electronic address created under your domain to be forged and unauthorized people to send out junk mail making it appear like it was sent from your own mailbox. You could include any other information that you would like to be associated with your domain name in a TXT record as well.